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Areas subject to particular designationAs well as providing a mobile telecommunications service to urban areas, there is also a requirement (and an accepted need) to provide a service in rural areas, including in the most protected landscape areas. These include National Parks (including the Norfolk Broads and New Forest), Areas of Outstanding Natural Beauty (AONBs), Sites of Special Scientific Interest (SSSIs), Green Belts, the Heritage Coast and buildings and areas of historic and architectural importance. PPG 8 states that in providing coverage to these areas, the highest priority should be given to protecting them. The guidance offers a number of ways of minimising the impact on these areas such as considering mast and site sharing, carefully considering siting issues and alternative designs. When proposing development in protected areas, there should be consultation with the relevant statutory body (such as English Heritage or English Nature). Generally Whilst PPG 8 policy highlights the importance of siting and design,
it is notable that it is only in National Parks and Areas of Outstanding
Natural Beauty that requirements exist that proposals should not only
be sensitively designed and sited but the developer must demonstrate
that there are no suitable alternatives. Such a requirement does not
apply to any other identified area, although the absence of a suitable
alternative site has been recognised as representing a very special
circumstance in justifying inappropriate development in the Green Belt.
This is a discrete policy issue, distinct from the general guidance
of seeking to find the optimum environmental and network solution
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